New V-BID Center Research Shows Guarded Consumer Support for V-BID Concepts

This new issue brief from the Center for Value-Based Insurance Design at the University of Michigan indicates that consumers are generally supportive of V-BID concepts but are concerned about interference in the doctor-patient relationship and fairness in V-BID approaches to cost-sharing. There was broad support for “carrot” V-BID plans (making valuable care more affordable) especially when these designs were perceived as saving money and lowering insurance premiums for all beneficiaries.

Participants in the V-BID Center study also defended the values of individual responsibility and fairness when it comes to health, yet opinions were mixed regarding the use of clinical nuance in plan design. Some preferred that health plans offer incentives to a broader group of people (rather than singling out specific conditions) while others favored targeting support for those that demonstrate the greatest health needs.