Anthem Blue Cross and Blue Shield, BlueCross BlueShield of Tennessee, and Health Net receive 2014 eValue8™ Innovations Awards
“A healthy and productive workforce is critical to the success of U.S. businesses competing in a global economy and we’re proud to recognize the innovations implemented by these plans,” said Foong-Khwan Siew, director of eValue8 for NBCH. “Motivating and empowering consumers to be active participants in their health and health care is a key component to a healthy and productive workforce, and the eValue8 award winners and finalists are excellent examples of leaders working to improve member health.”
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| Pictured L-R: Chuck Smithers (NBCH), Davis Klaila (Anthem Blue Cross and Blue Shield), Pamela Smith (Anthem Blue Cross and Blue Shield), Laurel Pickering (Northeast Business Group on Health), and Cheryl DeMars (NBCH Board Chair) |
Anthem Blue Cross and Blue Shield was honored for Habit Heroes, a multimedia health and wellness experience that inspires families to better health by encouraging the adoption of healthy habits. Habit Heroes acknowledges that no matter where a child or parent is in terms of their weight and health status, they have the power to improve their health.
Anthem Blue Cross and Blue Shield used an integrated consumer outreach program including grassroots community efforts, print communications and digital marketing to bring Habit Heroes to more than 2.5 million consumers. Development of Habit Heroes, a collaborative effort with Anthem Blue Cross and Blue Shield, Walt Disney World® Resorts and Florida Blue, was shaped by behavioral psychology and clinical insights. Habit Heroes features a free app available for mobile devices through iTunes and GooglePlay, a free comic book and an exhibit at Walt Disney World® Resorts.
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| Pictured L-R: Chuck Smithers (NBCH), Gaye Fortner (HealthCare 21 Business Coalition), Lesia Stuart (BlueCross BlueShield of Tennessee), Laurie Evans (BlueCross BlueShield of Tennessee), and Cheryl DeMars (NBCH Board Chair) |
BlueCross BlueShield of Tennessee, an independent licensee of the BlueCross BlueShield Association, was recognized for its Member-centric Decision Management (MCDM) process which takes all clinical and lifestyle information available about a member and dynamically assembles messages that speak to their unique characteristics, encouraging them to engage in better health practices. BlueCross BlueShield of Tennessee leverages powerful analytical engines to create a 360-degree analysis of population demographics, health status/conditions/gaps in care, medication adherence and health risk.
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| Pictured L-R: Chuck Smithers (NBCH), Emma Hoo (Pacific Business Group on Health), Louba Aaronson (Health Net), Devon DeJohn (Health Net), and Cheryl DeMars (NBCH Board Chair)
Text messaging to increase flu and antibiotic use awareness – Health Net
Health Net was selected for its Be Health Wise with Health Net initiative that delivered a 10-week text messaging and email campaign covering topics related to flu and the appropriate use of antibiotics. The program set out to help improve influenza vaccination rates and to educate members in California, Oregon and Arizona on when and when not to take antibiotics, with the goal of reducing unnecessary antibiotic use for conditions such as influenza and acute bronchitis.
Participants received a pre- and post-test survey to gauge their understanding about the flu and appropriate use of antibiotics, and to measure whether they increased their knowledge after completion of the text messaging campaign. Over the course of the program, participants’ average scores increased by 10% to an average level of 92%.
Finalists
In addition to the winners, there were three finalists. Cigna was recognized for its Pharmacy Claim Enhancement auto-pay capability which provides instant access to medications at point of sale through integrated claims systems. Hubbub Health was selected for its technology-driven wellness tool used by employers and their employees to encourage small, achievable healthy activities that will ultimately change habits over time. PerformRx was noted for its Foster Care Drug Therapy Management Program, focused on optimizing medication regimens for members enrolled in foster care.
About eValue8
eValue8 was created by business coalitions and employers like Marriott and General Motors to measure and evaluate health plan performance. eValue8 asks health vendors probing questions about how they manage critical processes that control costs, reduce and eliminate waste, ensure patient safety, close gaps in care and improve health and health care.
About the National Business Coalition on Health
NBCH is a national, non-profit, membership organization of purchaser-led business and health coalitions, representing over 4,500 employers and 35 million employees and their dependents across the United States. NBCH and its members are dedicated to value-based purchasing of health care services through the collective action of public and private purchasers. For additional information visit: www.nbch.org.
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