In the field of medicine, the customer is not always right, but that doesn't necessarily stop physicians from ordering tests and procedures that may not be strictly medically indicated.
Recognizing this problem, the AAFP has joined with 10 other organizations in the Choosing Wisely campaign, which is designed to develop a series of evidence-based lists of medical tests, procedures and other services that patients and physicians should question. Originally piloted by the National Physicians Alliance, the goal of the lists is to help physicians and patients think and talk about overuse or misuse of health care resources.
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